what to call it? a new toy for Ari and a potential joyjoie product

Inspired by Ari's desire to unzip, unclip, undo and pretty much get into everything (but especially my handbag) and by my desire to divert her attention to anything but my handbag while still allowing her to learn the skills of opening and closing different fixtures I came up with the item to be named.

Is it an activity mat? No its more than that.

Is it a wall handiging or rug? No

its more than that too. Is it fun to play with? Yes

Is it pretty?

In Ari's words, Yes

Is it elegant? Yes

Is it educational? Also yes

...now what to call it?

perhaps the creative director will come up with something while she sleeps


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